Tech Giant Revamps Local Advertising Strategy
A New Era for Small Business Owners The Evolution of Local Advertising For decades, small business owners have relied on traditional methods to reach local customers. Print ads in community newspapers, flyers distributed door-to-door, and word-of-mouth referrals have been the bread and butter of local advertising strategies. However, these tactics have significant limitations. They are often expensive, difficult to track, and fail to target specific demographics. Limited reach: Traditional print ads may not be seen by a wide enough audience, leaving small businesses with limited exposure....