Evolution and Timeline of 4th-Generation Dodge RAM Trucks
The Dawn of a New Era The historical context surrounding the introduction of the 4th-generation Dodge RAM trucks in 2002 was marked by a desire to revitalize the brand and provide a competitive edge in the market. The previous generation, launched in 1993, had been criticized for its lackluster performance and outdated design. As a result, Dodge aimed to create a new generation that would not only meet but exceed customer expectations....